Company rebranding product to meet growing demand for high-performance textiles
Durham, NC – February 11, 2013 – PurThreadTM Technologies is proud to announce the new name of its brand of high-performance athletic apparel and accessories: PurThread Sport. This change is part of a larger rebranding evolution for its consumer brand, Sabiya, to highlight the various applications of PurThread active surface textile technology. The move reflects a more precise focus on meeting the rising demands for high-performance fabrics in diverse industries including, athletics, home and hospitality, industrial and the military.
“Athletic apparel is just one of a number of industries generating demand for textiles with high-performance technology and PurThread is at the forefront of this growing trend,” said PurThread Chairman, President and CEO Richard “Dick” Bodman. “PurThread Sport is heading our transition into industry-specific brands. This new branding strategy will enable more direct relationships with purveyors and consumers in more industries.”
PurThread Sport is a high-performance fiber and yarn that uses proprietary integration technology and incorporates antimicrobial elements to inhibit the growth of destructive and odor-causing bacteria, mold, mildew and fungus on the fabrics that include it. This technology is bonded both in and on the fiber, so the effectiveness won’t fade or wash out during the life of the product.
The PurThread Sport merchandise line is available in fine denier, high-tenacity nylon and polyester and currently consists of t-shirts, polo shirts, and sweatshirts.
About PurThread Technologies, Inc.
PurThreadTM Technologies Inc., an emerging leader in antimicrobial textile technology and scientific research, is dedicated to developing continuously active soft surfaces that have shown a measureable difference in reducing bioburden in clinical environments. PurThread products range from healthcare textiles, such as privacy curtains, sheets, scrubs, blankets, and lab coats, as well as a range of freshness products for other markets such as the military, emergency first responders and performance athletic wear. PurThread products incorporate EPA-registered antimicrobials to reduce odor, staining, and mildew. PurThread is also investing in research on the possible use of antimicrobial textiles to reduce the spread of pathogens in health care settings. A recent article in the Journal Infection Control and Hospital Epidemiology (ICHE) publication cited encouraging preliminary results from a randomized, controlled clinical study that incorporated privacy curtains using PurThread technology. The EPA has not yet reviewed any public health claims for PurThread products. PurThread products are 100% Made in the USA. More information can be found at www.purthread.com